N.B. The same technique can also be used to update existing content that may have slipped in quality / relevance or ranking
<aside> 💡 1. Find an article to build on and add it to Genei 2. Extract its structure from the summary and paste it into the notepad 3. Add in related and high authority content from Google and Google Scholar 4. Improve and bulk up the original piece with information from other sources 5. Export to Word / Google Drive / SEO Surfer or Jarvis to write up!
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Genei can be used to build on top of high performing articles by allowing you to rapidly incorporate:
Use whichever keyword analysis or content strategy tool you prefer - I recommend Buzzsumo but any of the following would also work: Ahrefs / Google Trends / Semrush. These services can be used to find a long tail keyword (more here). Once you've found one go ahead and pick an article from the top 3 results to work off of.
<aside> 💡 I'll be writing for the keyword "How does cryptocurrency mining work?" — I've chosen the following excellent article from freemanlaw.com. (3rd position on the SERP at the time of writing).
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Mining Explained: A Detailed Guide on How Cryptocurrency Mining Works